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At the same time some might feel cheated that 50% of their favourite glossy is made up of adverts, as a beauty copywriter it’s a DREAM. Imagine continuing professional development that’s sandwiched between style tips and stories, while also being oh-so-readable from the comfort of your sofa.  Plus, half the fun of studying how our […]

Luxury Copywriting Insights

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For news worth knowing, copy done well and your weekly dose of luxury content inspiration.

beauty products
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The benefits of hiring a beauty copywriter

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Whether you’re launching a new beauty collection or you’re the marketing manager of an already established brand, chances are you’ll have come across a need for compelling words to shape the customer experience. Beauty brands do this using a variety of techniques, (we looked at some beauty copywriting examples in my previous blog) including evoking […]

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InterContinental Maldives

HOTELS IN 100 WORDS

Having been fortunate to frequent and write copy for a number of luxury hotels, I have decided to collate bitesize, 100-word reviews of a few of my favourites. If you are a 4 or 5* hotel that would be interested in a complimentary feature, get in touch here and I’d be delighted to write a short excerpt on what […]

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Why Jewellery Copywriting is more than just the 4Cs

JEWELLERY

At the same time some might feel cheated that 50% of their favourite glossy is made up of adverts, as a beauty copywriter it’s a DREAM.

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What can we learn from luxury beauty copywriting examples?

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At the same time some might feel cheated that 50% of their favourite glossy is made up of adverts, as a beauty copywriter it’s a DREAM. Imagine continuing professional development that’s sandwiched between style tips and stories, while also being oh-so-readable from the comfort of your sofa.  Plus, half the fun of studying how our […]

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