Choosing to work with The Luxury Copywriter means having an extension of your team who listens to your vision and finds the words to make it happen.
It’s no use having words that connect and convert if your customers don’t come across them in the first place.
By combining keyword research with natural-sounding copy that captures the essence of your brand, Maisie can help your content to work twice as hard. Think a strong and meaningful positioning, a voice that could only be yours and metadata that helps you cut through the noise.
Alongside holding a first-class degree in languages, training in SEO, and a copywriting certificate from UAL, Maisie's also a lecturer in academic writing at her local university, where she loves helping students find their own narrative style.
In a quest to improve her Spanish language skills, Maisie’s copywriting journey started when she was taken under the wing of Serena Cook as an intern at the luxury Ibiza concierge and events company, Deliciously Sorted. One task to write an email campaign later, and the rest was – as they say – history.
Some of Maisie’s favourite projects to date have included developing global tone of voice guides for Longchamp and L'Oréal Luxe, writing scripts for the butlers at the 5-star InterContinental Maldives resort, and working as the UK copywriter for By Far's Kendall Jenner-fronted fragrance campaign.
Alchemy by Rory Sutherland, Longchamp Le Pliage (how did I only just discover this workhorse?), and learning French.
Hanging punctuation, the word “solutions”, and being held back by fear – 2023 let's do this!
International luxury hotel chains, beauty conglomerates and fine jewellery houses alike turn to Maisie for her highly personable and flexible approach.
Strategically a company of one, The Luxury Copywriter can work as an extension of your marketing team, or simply come on board for the launch of a new product, website or advertising campaign. Whatever your needs, Maisie is a UK-based copywriter who believes in working collaboratively to uncork your brand's brilliance, seeking genuine connections built on a shared commitment to your goal, and perfecting her skills through continuing professional development.
Maisie is proud to give back to the luxury community through her vetted membership of The Global Luxury Expert Network.
An Ibiza based creative turned interior designer
Natasha Fernandez came to The Luxury Copywriter for the UK launch of Can Guiri, an interior styling studio inspired by Mediterranean Minimalism.