Hotels in 100 words is a blog series dedicated to some of my favourite stays as a luxury hotel copywriter. If you’re a hotel marketing manager interested in a complimentary feature for your hotel or resort, get in touch here.
Nestled among the coastal pine groves of the Golden Mile, Marbella Club Hotel exudes an irresistible charm that befits those who yearn for the allure of a bygone era. Originally an old Santa Margarita farmhouse, it was transformed into a legendary holiday haven by enterprising Spanish businessman, Prince Alfonso.
Yet this regal hideaway isn’t content with resting on its laurels; its buzzy beach bar, Thalasso spa and stylish chiringuito are a chic nod to how a once favourite of Brigitte Bardot has seamlessly embraced modern times. Just steps from Marbella’s golden sand beach, it promises nothing but peaceful, opulent serenity.
Perfect for: families, it has one of the best (and biggest!) kids clubs in Europe, complete with a dining area, yoga room, and even a dance studio for little groovers.
What to pack: Steam your resort wear and unfold your Zimmerman florals, the code here is jet-set sophistication with a sprinkle of glamour.
You’ll find me: Taking a break from hotel copywriting by flicking through a coffee table book in the Prince Alfonso lounge at the Bel Air Villa.
While you’re here: Explore the meandering, whitewashed streets of Marbella old town, just 15 minutes away by taxi, or travel a further 5 minutes for the upscale boutiques and glitzy bars of Puerto Banus.
Maisie Prior is a freelance luxury hotel copywriter based in the UK, trusted by international hotel groups such as InterContinental, Hilton, Accor, Kerzner International and more.
Staring at a blank page? Unlock an eclectic list of 100 eloquent and impactful adjectives to inspire your brand communications.
For luxury copywriting inspiration, sector insight and to stay in the loop with everything happening in the studio, connect with Maisie on Instagram @theluxurycopywriter.
© The Luxury Copywriter 2022
branding by BELLA MAVEN
By Maisie Prior