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At the same time some might feel cheated that 50% of their favourite glossy is made up of adverts, as a beauty copywriter it’s a DREAM. Imagine CPD that’s sandwiched between style tips and stories, while also being oh-so-readable from the comfort of your sofa.  Plus, half the fun of studying how our favourite serums […]

Luxury Copywriting Insights

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For news worth knowing, copy done well and your weekly dose of luxury content inspiration.

Grand Hotel Tremezzo taken from a water taxi by the luxury hotel copywriter
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Hotel Review: Grand Hotel Tremezzo, Lake Como

HOTELS IN 100 WORDS

Hotels in 100 words is a blog series dedicated to some of my favourite stays as a luxury hotel copywriter. If you’re a hotel marketing manager looking for compelling travel copy, you can learn more about my hotel copywriting services here. Located along the enchanting shores of Lake Como, the Grand Hotel Tremezzo had held […]

A hotel copywriter looks at Marbella Club hotel from above.
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Hotel Review: Marbella Club Resort, Marbella

HOTELS IN 100 WORDS

Hotels in 100 words is a blog series dedicated to some of my favourite stays as a luxury hotel copywriter. If you’re a hotel marketing manager looking for compelling travel copy, you can learn more about my hotel copywriting services here. Nestled among the coastal pine groves of the Golden Mile, Marbella Club Hotel exudes […]

beauty products
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The benefits of hiring a beauty copywriter

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Whether you’re launching a new collection or you’re the marketing manager of an already established brand, chances are you’ll have come across a need for compelling words to shape your customer experience. Beauty brands do this using a variety of techniques, (we looked at some beauty copywriting examples in my previous blog) including evoking a […]

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Why Jewellery Copywriting is more than just the 4Cs

JEWELLERY

At the same time some might feel cheated that 50% of their favourite glossy is made up of adverts, as a beauty copywriter it’s a DREAM.

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What can we learn from luxury beauty copywriting examples?

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At the same time some might feel cheated that 50% of their favourite glossy is made up of adverts, as a beauty copywriter it’s a DREAM. Imagine CPD that’s sandwiched between style tips and stories, while also being oh-so-readable from the comfort of your sofa.  Plus, half the fun of studying how our favourite serums […]

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