Hotels in 100 words is a blog series dedicated to some of my favourite stays as a luxury hotel copywriter. If you’re a hotel marketing manager looking for compelling travel copy, you can learn more about my hotel copywriting services here. Located along the enchanting shores of Lake Como, the Grand Hotel Tremezzo had held […]

Whether you’re launching a new collection or you’re the marketing manager of an already established brand, chances are you’ll have come across a need for the right words to shape your customer experience. Beauty brands do this using a variety of techniques, (we looked at some beauty copywriting examples in my previous blog) including evoking […]

At the same time some might feel cheated that 50% of their favourite glossy is made up of adverts, as a luxury copywriter it’s a dream. Half the fun of studying how our favourite serums and moisturisers are marketed lies in the game of spotting how the beauty copywriter got through the legal minefield. After […]