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At the same time some might feel cheated that 50% of their favourite glossy is made up of adverts, as a beauty copywriter it’s a DREAM. Imagine CPD that’s sandwiched between style tips and stories, while also being oh-so-readable from the comfort of your sofa.  Plus, half the fun of studying how our favourite serums […]

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For news worth knowing, copy done well and your weekly dose of luxury content inspiration.

A hotel copywriter looks at Marbella Club hotel from above.
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A Hotel Copywriter visits Marbella Club Resort

HOTELS IN 100 WORDS

Hotels in 100 words is a blog series dedicated to some of my favourite stays as a luxury hotel copywriter. If you’re a hotel marketing manager interested in a complimentary feature for your hotel or resort, get in touch here. Nestled among the coastal pine groves of the Golden Mile, Marbella Club Hotel exudes an irresistible […]

beauty products
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The benefits of hiring a beauty copywriter

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Whether you’re launching a new collection or you’re the marketing manager of an already established brand, chances are you’ll have come across a need for compelling words to shape your customer experience. Beauty brands do this using a variety of techniques, (we looked at some beauty copywriting examples in my previous blog) including evoking a […]

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Why Jewellery Copywriting is more than just the 4Cs

JEWELLERY

At the same time some might feel cheated that 50% of their favourite glossy is made up of adverts, as a beauty copywriter it’s a DREAM.

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What can we learn from luxury beauty copywriting examples?

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At the same time some might feel cheated that 50% of their favourite glossy is made up of adverts, as a beauty copywriter it’s a DREAM. Imagine CPD that’s sandwiched between style tips and stories, while also being oh-so-readable from the comfort of your sofa.  Plus, half the fun of studying how our favourite serums […]

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