At the same time some might feel cheated that 50% of their favourite glossy is made up of adverts, as a luxury copywriter it’s a dream. Half the fun of studying how our favourite serums and moisturisers are marketed lies in the game of spotting how the beauty copywriter got through the legal minefield. After […]

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The benefits of hiring a beauty copywriter

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Whether you’re launching a new collection or you’re the marketing manager of an already established brand, chances are you’ll have come across a need for the right words to shape your customer experience. Beauty brands do this using a variety of techniques, (we looked at some beauty copywriting examples in my previous blog) including evoking […]

Staring at a blank page? Unlock an eclectic list of 100 eloquent and impactful adjectives to inspire your brand communications.

The Luxury Copywriter's Master Wordbank