At the same time some might feel cheated that 50% of their favourite glossy is made up of adverts, as a beauty copywriter it’s a DREAM. Imagine CPD that’s sandwiched between style tips and stories, while also being oh-so-readable from the comfort of your sofa. Plus, half the fun of studying how our favourite serums […]
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Whether you’re launching a new beauty collection or you’re the marketing manager of an already established brand, chances are you’ll have come across a need for compelling words to shape the customer experience. Beauty brands do this using a variety of techniques, (we looked at some beauty copywriting examples in my previous blog) including evoking […]
Staring at a blank page? Unlock an eclectic list of 100 eloquent and impactful adjectives to inspire your brand communications.